ComprarCasa PT: the adoption of CASAFARI CRM as their real estate CRM
In 2017, ComprarCasa PT CEO Luís Nunes adopted CASAFARI CRM to improve service quality across stores, export advertised listings to property portals, and support management decision-making. According to Luís Nunes, adopting the platform saved agents around a third of their working time while driving sustained growth in sales and private property listings.
When he made the decision in 2017 to adopt CASAFARI CRM as ComprarCasa’s real estate CRM, he had a few goals in mind:
- Improve the quality of services offered in the company’s stores
- Initiate the use of a tool for the exportation of advertised properties
- Adopt a real estate CRM that would help in the decision making process for the real estate management
To achieve them, he needed not only a powerful tool: he also needed a platform that would help his real estate agents save time with operational tasks and allow them maximum efficiency in their work. This way, these professionals could dedicate themselves to serving clients and raising properties for ComprarCasa.
“For those who lead a real estate agency, CASAFARI CRM makes it possible to fully manage the portfolio of real estate agents, understand where they are and what they are developing, making it possible to improve the management processes of a brokerage.”
It was in CASAFARI CRM that Luís found the real estate solutions he was looking for for his team.
How CASAFARI CRM helped reach these goals
The app of our real estate CRM allowed agents to have their agendas in the palm of their hand and closely control the amount of contacts, which optimises time and increases individual productivity.
On the other hand, Ownerlink, a personalised page where the owner can follow everything that happens regarding the marketing of his property, and Smartlink, a selection of properties made according to the clients’ interest, were fundamental to optimize the feeling of added value of ComprarCasa for the client.
The questionnaires have become a quick and handy tool to track how customers feel about the service provided, allowing the company to constantly improve what they call the “ComprarCasa Experience”.
At last, another highlight was the Funnel of Listings and Sales, which represents for Luís Nunes and his team of real estate agents the true “moment of truth”: a site to monitor the entire process of real estate mediation, which is intended to be holistic.
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The results achieved
With these features, the objectives were achieved and, according to ComprarCasa PT CEO Luís Nunes in 2022, about a third of the real estate agents’ working time was saved. Thanks to the use of CASAFARI’s real estate CRM, they could pay more attention to what really matters in real estate mediation: serving existing clients with quality and acting in commercial activities with greater focus.
With this goal in mind, Luís Nunes and his team relied on the prospection of private properties, which proved to be, in the words of the CEO, “a huge lead-generating tool that works extremely well, allowing the optimization of resources”.
The leads captured in the ComprarCasa portal and in partner real estate portals were also automatically imported into CASAFARI CRM, making it possible for real estate agents to have a complete overview of their client portfolio and leads at hand.
“Our numbers are a direct reflection of the productivity of the CRM. Thus, ComprarCasa has grown in Sales, in private property listings and in process efficiency over these last 4 years and this cannot be dissociated from CASAFARI CRM.”
To streamline your agency’s operations, sign in to the CASAFARI platform.
Frequently asked questions
Why did ComprarCasa PT choose CASAFARI CRM in 2017?
ComprarCasa PT adopted CASAFARI CRM in 2017 to achieve three primary operational goals across its network. The brokerage aimed to improve service quality in its stores, export advertised listings to property portals, and support real estate management decision-making. By streamlining operational tasks, the platform enabled agents to save time and focus on client relationships.
How much time did ComprarCasa PT agents save with CASAFARI CRM?
According to CEO Luís Nunes, adopting CASAFARI CRM saved about a third of the real estate agents’ working time. This time saving allowed agents to dedicate more effort to serving existing clients with high quality and focusing on commercial activities. As a result, the brokerage saw improvements in overall productivity and process efficiency.
How do Ownerlink and Smartlink help estate agents serve clients?
Ownerlink provides property owners with a personalised page to track all marketing and sales activities related to their property in real time. Smartlink allows agents to share a tailored selection of properties that directly match a buyer’s specified criteria and interests. Together, these tools enhance communication transparency and reinforce the value provided to clients.
How does CASAFARI CRM handle leads from property portals and private listings?
CASAFARI CRM supports prospecting for private properties, giving agents a powerful lead-generation mechanism to expand their listings portfolio. Additionally, leads captured on the ComprarCasa portal and partner real estate portals are automatically imported into the CRM. This provides real estate agents with a unified overview of their entire client portfolio and incoming leads.
What is the Funnel of Listings and Sales in CASAFARI CRM?
The Funnel of Listings and Sales is a centralised monitoring tool within CASAFARI CRM. It gives brokerage leaders and real estate agents a holistic view of the entire property mediation process. By tracking property workflows from initial listing to final transaction, teams can make informed management decisions.