CASAFARI CRM and the data power that puts you ahead of the competition

CASAFARI CRM integrates CASAFARI’s deduplicated database—which has indexed over 200 million listings since 2018 across private sellers, agencies, developers, banks and auctions—directly into the daily workflow of agents, investors, banks and asset managers. This integration enables real-time property sourcing, private seller (FSBO) lead generation, and accurate Comparative Market Analyses (CMAs) within a single platform.

Sign in to the CASAFARI platform to explore CASAFARI CRM.

How does Property Sourcing work inside CASAFARI CRM?

With just one click in CASAFARI CRM, you access CASAFARI’s platform directly. From here, using Property Sourcing on CASAFARI’s platform, you can see the listings published on real estate portals, as well as all property details. You also gain the benefit of creating and customising alerts to follow all market updates.

The combination of these features allows you to stay in control of your portfolio, find out which other agencies are selling your properties, identify new business opportunities, and obtain clear, objective information from the real estate market.

In addition, you will have access to the property’s history where you will be able to see all changes in price and status from the moment it arrived on the market to the present, as well as the asking price per square metre, distribution of asking prices, and time on market by price segment.

Do you have a potential client interested in a specific property, but do not have it in your portfolio? Collaborate with other agencies through Smartlinks without leaving your real estate CRM:

• Choose from all the properties available on the market that match your client’s profile
• Select the source agency you want to work with
• Streamline the process of buying and selling properties

This way, you never run out of options for your clients.

This information included in CASAFARI CRM allows you to find the ideal property for your client in minutes, follow the movements of the competition, control your portfolio, and access the largest database of properties across 16 countries (CASAFARI is entering the United States now, in selected states, for commercial real estate only, through Claro AI) globally.

How do you capture private seller leads in real time?

Prospecting is one of the most important tasks for a successful real estate business.

Only with CASAFARI CRM can you have complete visibility on all new properties that enter the market for sale by the owner, in real time.

In your real estate CRM, you just need to define the responsible agent for each location and, with just one click, transform these opportunities into leads. This is the power of information updated in real time: the opportunity to expand your network significantly and conclude more deals.

The management of these leads is done in a fully dynamic fundraising funnel, whose phases can be customised by the real estate agency without leaving your CASAFARI CRM.

This is why professionals who use CASAFARI CRM save time. A task such as prospecting, which once took hours, can now be handled through an alert on our data platform. Any market movement is visible immediately. With CASAFARI CRM, the whole process is even more agile because it is fully integrated into a single platform, which is also available as a mobile app for work on the road.

Sign in to the CASAFARI platform to capture private seller leads in real time.

How do you create a Comparative Market Analysis in CASAFARI CRM?

A Comparative Market Analysis (CMA) and property valuation allows you to calculate the estimated market value for a property at a given moment by analysing comparable property asking and closing values in a given area. In minutes, you get a personalised CMA report with accurate market information provided by CASAFARI data, customised to your company branding.

You can create a CMA report inside your CASAFARI CRM or directly in the mobile app.

For each property included in your portfolio, you can obtain:

• an approximation of the fair market value of the property
• the average number of listings for comparable properties
• the average asking price per square metre
• the average market time

In the mobile app, simply enter the property address or use the GPS coordinates of your current location and indicate the main characteristics of the property to generate a complete CMA report.

Sign in to the CASAFARI platform to explore CASAFARI CRM.

Why is integrated market data essential for portfolio control?

CASAFARI’s CRM integrated data allows you to keep control of your property portfolio. With it, you can get an overview of the market, find out which other agencies are selling your properties, and analyse data that influences the purchase and sale of properties in real time.

Frequently asked questions

What market data is integrated into CASAFARI CRM?

Since 2018, CASAFARI has used AI and machine learning to aggregate and deduplicate over 200 million listings from private sellers, agencies, developers, banks and auctions. This gives CRM users a clean, real-time view of the real estate market.

How does CASAFARI CRM help estate agents prospect for private listings?

CASAFARI CRM provides real-time visibility on properties entering the market for sale by owner (FSBO). Agencies can assign a responsible agent per location, convert opportunities into leads with one click, and manage them within a customisable fundraising funnel.

What information is included in a CASAFARI Comparative Market Analysis (CMA) report?

A CMA report in CASAFARI CRM or the mobile app calculates an estimated fair market value based on comparable property asking and closing values in the area. It includes the average number of listings, average asking price per square metre, and average time on market, all fully customised to the agency’s branding.

How do Smartlinks help agencies collaborate when they do not have a matching property in their portfolio?

Through Smartlinks inside CASAFARI CRM, agents can select properties from across the wider market that match a client’s profile. They can choose which source agency to collaborate with and share the selection to streamline buying and selling.

Can I use CASAFARI CRM and generate CMA reports on a mobile device?

Yes, CASAFARI CRM is available as a mobile app. Agents on the road can enter a property address or use their current GPS coordinates alongside main property characteristics to generate a complete CMA report within minutes.