CASAFARI CRM: the nº1 real estate CRM for agencies and agents
CASAFARI CRM is real estate software for estate agencies, teams and independent agents. It keeps your leads, clients, properties and deals in one place, publishes your listings to more than 200 property portals and builds your agency website, on desktop and in a mobile app.
More than 12,000 real estate professionals in over 10 countries use it to spend less time on admin and more time selling.
Lead, client and property management built for real estate
CASAFARI CRM is designed for how estate agents work. Keep every lead, buyer, seller and property in one database and move deals through a Kanban pipeline, from viewing to offer to contract, with the potential value of each stage in view.
- Custom pipelines for acquisitions and sales
- Automatic labelling, plus tasks, reminders and notifications at each stage
- Immersive virtual tours of your properties
- Lead scoring to prioritise the contacts most likely to convert
Complete history of every contact and interaction
Phone calls, viewings, emails, meetings and offers are logged on the client and the property, with upcoming events alongside the history, so you never lose track of a conversation, even when a colleague takes over. Statistics and reports show how your team and your portfolio are performing and where to improve.
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Automations with Smartlink, Smartmail, Smartreply and Ownerlink
Save time on repetitive communication with clients, prospects and property owners. With Smartlink, Smartmail, Smartreply and Ownerlink you send buyers a personalised selection of properties by email or WhatsApp in a few clicks, branded with your agency and agent details, and keep owners up to date, so you can focus on closing deals.
Enter a listing once and publish it to more than 200 real estate portals, including Idealista, Rightmove, Fotocasa and Immo Scout 24. The portals available to you depend on your market and account configuration.
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Real estate website builder with 10 templates
Build a professional agency website in just 5 minutes, without a web developer. Choose one of 10 templates, adapt colours, typography and content to your brand, and present your properties to buyers. Every site is responsive on desktop, tablet and smartphone.
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AI tools and a mobile app for agents on the move
Manage your business from the office or in the field with the CASAFARI CRM web platform and mobile app: your calendar, properties, clients and deals; a comparative market analysis (CMA) with estimated values, price distribution and time on market for the area; and digital signatures with a single tap.
Built-in AI helps with the repetitive work: price analysis, property descriptions, photo enhancement, virtual home staging and voice memos. AI features depend on your plan.
Prospecting door to door? CASAFARI GO plans routes and territories and finds private-seller opportunities on a map.
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What estate agents say about CASAFARI CRM
I highlight the sales funnel, both for the growth of our portfolio and for the sale of properties itself, bringing the possibility to create a unique dynamic, adapted to our business model.
We were looking for an easy and intuitive tool that took care of all our daily needs. From the lead management to their follow-up, exporting properties, a useful calendar, filtering information, all these requirements were met by CASAFARI CRM.
CASAFARI CRM helps form the backbone of our business, with a user-friendly interface that integrates seamlessly with our website and external partner portals.
Lead generation has definitely grown since using CASAFARI CRM and so has the number that convert to a sale, purely just because it enables me to keep on top of so many things at once.
Being able to search for properties, registering all interactions with a client, cataloguing all properties you have listed or that are in process of acquisition, that were acquired or sold, bringing with you all the database of the agency on an app, being able to automatically match clients to properties on your portfolio… It’s not something all CRMs allow you to do.
The usability is really intuitive. The calendar, the funnel for the leads, the log of visits, the possibility of having all the information in your hands, as well as the gathering of statistics, are all of great value to the company. Being able to have different user profiles, export properties straight from the CRM, manage acquisitions or automate processes is wonderful.
How the automations work and what agencies achieve with CASAFARI CRM
- To see how these workflows operate in practice, discover how Smartlink and Smartmail automate client communication in CASAFARI CRM to send tailored property selections in seconds.
- For a practical example of agency growth, read Private Luxury Collection's story of expanding the business with CASAFARI CRM after refining their lead management.
- When a listing is ready to publish, syndication across external channels is handled by FeedCruncher, which distributes your listings to property portals directly from your database.
Real estate CRM FAQ
What is CASAFARI CRM?
CASAFARI CRM is a CRM for the real estate industry. It brings together lead, client and property management, sales pipelines, listing distribution to property portals, an agency website builder and AI tools in one platform, available on desktop and as a mobile app.
Who is CASAFARI CRM for?
Estate agencies of every size, from independent agents to teams and networks. Plans range from Free and Plus (essential CRM) to Premium (advanced CRM) and Enterprise (CRM at scale).
Which property portals does CASAFARI CRM publish to?
More than 200 real estate portals, including Idealista, Rightmove, Fotocasa and Immo Scout 24. The portals available to you depend on your market and account configuration.
Can I import my data from my current CRM?
In many cases, yes. The CASAFARI team reviews your data and the system it comes from before the import.
Can I build my agency website with CASAFARI CRM?
Yes. The website builder offers 10 templates that you can adapt to your brand in about 5 minutes, and every site is responsive on desktop, tablet and smartphone.
Does CASAFARI CRM include AI features?
Yes. Depending on your plan, AI helps with lead scoring, price analysis, property descriptions, photo enhancement, virtual home staging and voice memos.
Can I give team members different permissions?
Yes. You can configure roles, user groups and access levels for each member of your team.
Is there a free version of CASAFARI CRM?
Yes. The Free plan is available at no cost and with no commitment. Request a demo to compare it with the paid plans.
Can I move my contacts and listings from my current CRM into CASAFARI CRM?
Yes, in many cases. An import from an existing CRM is possible in many cases, as the CASAFARI team reviews the data and the source system first before anything is moved. This ensures the agency knows exactly what data will come across and in what condition. To check whether your specific system is supported, you can request details when you book a CASAFARI CRM demo.
How does a team of agents share CASAFARI CRM without seeing each other's clients?
CASAFARI CRM uses roles, user groups, and granular access levels so agency leaders decide exactly who sees specific contacts, properties, and pipelines. Every contact retains its complete interaction history to ensure smooth handovers between colleagues without losing context. Agency owners can track instructions and buyer journeys via Kanban pipelines across Free, Plus, Premium, and Enterprise plans, with Enterprise providing CRM capabilities at scale.
Can I run my estate agency from my phone with CASAFARI CRM?
Yes, CASAFARI CRM functions as both a web platform and a dedicated mobile application. On the go, agents can review daily tasks, check interaction history before viewings, generate Comparative Market Analyses (CMAs) with estimated values, price distribution, and time on market, or secure one-tap digital signatures. AI features—such as voice memos, AI property descriptions, photo enhancement, and virtual home staging—are available depending on your plan, while CASAFARI GO helps plan prospecting routes and map private-seller opportunities.
How do I keep vendors updated on the sale of their home without ringing round every week?
CASAFARI CRM includes Ownerlink, which sends automated owner updates and personalised property selections directly via email or WhatsApp. Vendors receive clear visibility on listing activity, while built-in statistics and reports help support discussions if an asking price adjustment is needed. Meanwhile, Smartmail and Smartreply handle routine buyer enquiries, freeing up estate agents to focus on client relationships.
Can one listing go to Rightmove and overseas portals at the same time?
Yes, entering a single listing in CASAFARI CRM allows you to publish it across more than 200 property portals, including Rightmove, Idealista, Fotocasa, and Immo Scout 24. Which portals are available depends on the market and account configuration. Furthermore, the built-in website builder enables agencies to launch a responsive website from 10 templates in about 5 minutes, displaying the same listings simultaneously on their own site.
See CASAFARI CRM with your own listings
Request a demo and see how CASAFARI CRM can organise your agency, save your team time and help you close more deals.