AgencyGraph: Compare Your Agency Against Local Competitors

AgencyGraph by CASAFARI, the property data layer for estate agents and their AI assistants, provides weekly estate agent competitor analysis across about 41,000 agencies and offices with homes for sale in 4,767 Spanish towns and about 17,600 in 309 Portuguese towns as of October 2026. You can benchmark your branch across five core asking-price measures, track up to 25 local rivals week by week, and win more exclusive instructions by signing up on the CASAFARI platform or connecting the AgencyGraph MCP server.

Compare your branch to local competitors across five core measures

Calculating your exact local market share requires clear, unbiased property data. AgencyGraph measures every estate agency and office with homes for sale across five core asking-price indicators, giving branch managers an objective digital inventory index of advertised properties. All figures reflect asking prices from properties indexed by CASAFARI, never closing prices, updated every week.

AgencyGraph evaluates your branch and local competitors using five distinct measures:

• Portfolio value: Total, mean, median, minimum, maximum, and quartile asking prices in EUR, alongside median asking prices per square metre.
• Growth: New and withdrawn homes during the latest complete quarter, with percentage changes compared to the previous quarter and year-on-year.
• Price cuts and rises: The volume of asking-price adjustments, the percentage of an agency's stock undergoing reductions, and the median size of cuts and rises.
• Overpricing at the start: The median gap between an agency's initial asking price per square metre and the town median asking price per square metre.
• Time on the market: Minimum, maximum, median, and mean days on market for advertised properties.

In October 2026, about 22,000 agencies in Spain and 6,600 in Portugal maintained 5 or more homes for sale, qualifying them for full comparative benchmarks.

How do I see where my agency stands in my town and what to fix?

As a branch manager, your job is to assess your agency's market standing against local rivals and spot operational bottlenecks in pricing or time on market.

Once you add the AgencyGraph MCP server connector in Claude (Settings → Connectors → Add custom connector, URL: https://platform.casafari.com/mcp/agencygraph), paste this prompt into Claude, Cursor or your AI assistant:

"Rank the real estate agencies in Málaga by homes for sale, with their price cuts and median days on market, and show where my agency sits."

See a sample report (in English)

This query uses agencygraph_area_benchmark (75 tokens per page of 25 agencies, about €3) and agencygraph_agency_profile (50 tokens, about €2). Finding an agency name with agencygraph_resolve_agency and locating towns via locations_search (Location Lookup) are free.

How do I win exclusive instructions by proving we price right and move homes fast?

Converting a valuation meeting into an exclusive instruction requires objective evidence. When facing vendors who hesitate between your firm and local rivals who promise inflated initial prices, showing town-level pricing discipline establishes immediate credibility.

Using AgencyGraph, you can prove to sellers how many initial asking prices start above the median per square metre and how long overpriced properties linger on the market compared with your branch's average days on market. Combine these agency benchmarks with street-level comparable properties from CASAFARI's Comparables to give homeowners confidence to sign an exclusive mandate.

Paste this prompt into your AI assistant:

"Compare my agency's overpricing at start and time on market in Cascais with the five agencies that hold the most homes there."

See a sample report (in English)

This query uses agencygraph_agency_profile (50 tokens) and agencygraph_market_share (50 tokens per page of 25 agencies).

How do I watch competitors week by week with the watchlist?

Branch managers can monitor up to 25 competing agencies across any target town to track market shifts lookback data across the past year.

Paste this prompt into your AI assistant:

"What changed this week for these 10 agencies in Lisbon: new and withdrawn homes, price cuts and rises?"

This query uses agencygraph_changes (25 tokens for up to 25 agencies).

Advanced signals and AI visibility: coming to AgencyGraph

In 150 Spanish and Portuguese towns, only about 7–13% of the sources AI assistants cite are an agency's own website; about 35% are portals (CASAFARI GEO study, October 2026, 1,199 questions). The following signals are coming to the same tools, at no extra price; no dates promised:

• Tech stack & online presence: CRM and website vendors, SEO, AEO and GEO (AI visibility) scores, Google profiles, Google ads, and social channels.
• Listing quality & specialisation: Exclusivity rates, portal mix, specialisation (luxury, new builds, rentals, commercial, foreign buyers), and MLS membership.

Explore AgencyGraph tools and use cases

Italy, Germany, Austria, Poland and Greece come next, then France, Belgium and Luxembourg, each once its weekly build passes its checks.

Start exploring AgencyGraph on the platform or read more:

• Explore the AgencyGraph product overview
• Connect via the AgencyGraph MCP server
• Submit dataset edits on AgencyGraph corrections
• Explore use cases for franchise networks and software vendors
• Learn how property portals track market coverage
• Guide for banks, developers and investors choosing agency partners
• See AgencyGraph MCP recipes for AI agent builders
• View sample reports for franchise recruitment (in English), network market gaps (in English), vendor prospecting lists (in English), and investor agency selection (in English), or browse all sample reports (in English) and view all capabilities.
• For full API endpoint specs, visit the AgencyGraph developer documentation (in English).