Lead Magnet: real estate lead generation made easy
CASAFARI’s Lead Magnet is an online property valuation calculator that provides potential clients with an instant comparative market analysis and average asking price for buying, selling or renting, in exchange for their contact details and search preferences. Between November 2020 and September 2022, the tool generated over 18,200 leads across Europe for 200 companies, streamlining real estate lead generation.
How does the Lead Magnet capture and deliver client leads?
To receive their valuation report, potential clients complete a form with their contact details and search criteria. Their data and search preferences can be received both by email or in CASAFARI CRM, enabling agents to quickly send properties from their portfolio that match their requirements or offer assistance with selling or renting their property.
The Lead Magnet also:
- Effortlessly captures leads 24/7;
- Gives a fast response to the lead’s needs;
- Works for both sales and rentals;
- Sets realistic price expectations based on comparable asking prices;
- Is customisable to match your branding and display your professional details.
How can you add the Lead Magnet to your website or marketing materials?
The widget can be placed directly on your website or hosted on a customisable microsite provided by CASAFARI. Agents also receive a dedicated QR code linking directly to the microsite, which can be printed on business cards and offline marketing materials.
What results have estate agencies achieved with CASAFARI’s Lead Magnet?
200 companies trust our Lead Magnet for real estate lead generation
We’re talking about companies such as RE/MAX, Century 21, Sotheby’s, ComprarCasa, Engel & Völkers, Keller Williams and many other leading brands in the real estate market.
As of September 2022, CASAFARI internal product data showed that 200 companies and around 300 individual estate agents were using the Lead Magnet, creating their own microsites or adding the widget to an existing webpage to enhance lead generation.
By offering potential clients an instant property valuation, estate agents attract qualified contacts automatically. Combining the Lead Magnet with automations in CASAFARI CRM allows agents to contact prospective buyers and sellers ahead of competitors.
"btn btn-primary btn-sign-up">Take over the real estate market with CASAFARIOver 18,200 leads generated
Between November 2020 and September 2022, CASAFARI internal data recorded over 18,200 leads generated for estate agencies across Europe in the Lead Magnet’s first 22 months.
In December 2021, Paulo Isaque at RE/MAX Place set a single-month record by attracting 741 potential clients through his Lead Magnet page (see how to spread the word about your property valuation calculator).
The top ranking users are dominating the real estate market
In 2021, the first full year of operation, Portugal Sotheby’s was the leading user, collecting 3,126 contacts through the Lead Magnet — averaging over 260 potential clients per month.
Between January and September 2022, RE/MAX Place collected more than 1,700 leads using the tool, an average of 212 potential new deal enquiries monthly.
How fast has adoption of CASAFARI’s Lead Magnet grown across Europe?
According to CASAFARI internal data between November 2020 and May 2022, user adoption grew 1.7 times after six months, 2.7 times after 12 months, and reached 3.6 times its initial size after 18 months.
Any estate agent or real estate agency subscribed to CASAFARI can benefit from the Lead Magnet. Speak to your account manager to activate and customise your Lead Magnet and boost your real estate lead generation.
Frequently asked questions
What is CASAFARI’s Lead Magnet?
CASAFARI’s Lead Magnet is an embeddable property valuation calculator that provides potential clients with an instant, customised comparative market analysis report. It calculates an average asking price for buying, selling or renting a property based on comparable market listings indexed by CASAFARI. In exchange, it captures contact details and search preferences for the estate agent. For technical details, see the Comparables and valuation API documentation in English.
How do estate agents receive the leads captured by the Lead Magnet?
Potential clients complete a simple online form with their contact details and property criteria to receive their valuation report. This data is delivered directly to the estate agent via email or integrated into CASAFARI CRM. Agents can then quickly follow up with relevant portfolio listings or offer dedicated valuation services.
Where can the Lead Magnet widget be installed?
Estate agencies can embed the customisable widget directly on their existing website. Alternatively, agents can use a dedicated, branded microsite provided by CASAFARI. A QR code is also provided for print marketing materials, business cards and offline promotional campaigns.
Does the Lead Magnet work for both property sales and rentals?
Yes, the property valuation calculator operates 24/7 for both sale and rental enquiries. It helps set realistic price expectations for buyers, sellers, landlords and tenants based on comparable asking prices while collecting qualified leads round the clock.
How many leads have estate agencies generated using CASAFARI’s Lead Magnet?
Between November 2020 and September 2022, the Lead Magnet generated over 18,200 leads across Europe for 200 companies and around 300 individual agents. Top-performing agencies included Portugal Sotheby’s, which collected 3,126 contacts in 2021, and RE/MAX Place, which generated 741 leads in a single month.