Patrícia Barão, JLL: Higher conversion rate from leads to clients and more FSBO leads with CASAFARI
Patrícia Barão, Head of Residential at JLL in Portugal, uses CASAFARI to view market evolution and available properties in each area. Working with CASAFARI, she highlights gains such as higher conversion rates from leads to clients and more FSBO contacts. The growth in JLL’s exclusive property portfolio is also significant.
When asked about what she values most in CASAFARI’s real estate software, she said “viewing the market evolution and all properties available in each area, at each moment”. Patrícia Barão also highlighted “the easy way in which you can work in growing your portfolio (respecting the market’s ethical behaviours)” and how easy it is to find “the best property for our client’s needs”.
2022 could be the best year yet for JLL, with the support of CASAFARI
The Head of Residential affirms that 2021 was the best year in business that JLL’s team had ever seen, especially in the residential segment. “A year that broke records at all levels, from the revenue to sold units. This is very important for us because we work with upper-middle/upper classes and these are results of our everyday hard work”.
Results that CASAFARI is proud to be boosting JLL’s revenue and efficiency. The first trimester of 2022 was the best yet for JLL, markedly above the same period of 2021. “I believe that 2022 will be our best year, I’m confident that we will break last year’s records”, reassures Patrícia Barão.
About the 25 years of JLL in Portugal, she makes an extraordinary reflection. “Not even in my dreams could I imagine that the business was gonna go that well. We started the residential department with only 5 people in 2015 and today we’re 170. It’s unbelievable what we have been doing We started working solely in Lisbon and, now, we have agencies also in Cascais, Porto, Comporta, Oeiras and we’re about to open one in Algarve”, told us Patrícia Barão.
Efficient time management, made easy by CASAFARI
How can someone manage a team and so much logistics? “By investing their time in a smart way. Here also enters CASAFARI, representing without a doubt a daily help in saving time”. Everyday, the property search, CASAFARI’s alerts and the Property Valuation are features most used by JLL’s team.
Besides the results achieved, Patrícia tells us that her biggest challenge is to keep the whole team motivated, working at a full capacity and happy, so everyday they can give their best. “I lead the team with a strong intuition and a genuine care for the people that work alongside me, because I feel this is a team effort and alone I’m not enough. I value the work of each team member very much”, she reinforces.
In order to get ready for leadership, yoga and meditation are non-negotiable activities for Patrícia. She says: “I use them in my favor to choose the right thoughts and balance myself, they bring us clairvoyance”.
Portugal continues to stand out for its quality of life
In the words of JLL’s Head of Residential, Portugal benefited from the post-pandemic scenario because the country “offers extraordinary conditions to live. And this is a trait increasingly valued by our international clients”.
Where JLL previously saw a mix of predominantly international clients alongside national buyers, that ratio has since shifted. “The national market is dominating our sales, even with the international market growing at a fast pace”.
Patrícia believes that these numbers are going to change by the end of 2022 due to the attention that the country is receiving. “The pandemic showed that we can keep working remotely as good – or even better – as in the office and it brought many digital nomads to Portugal”, clarifies the Head of Residential of JLL.
Frequently asked questions
How does JLL Portugal use CASAFARI to support its residential team?
JLL’s residential team, led by Patrícia Barão, relies on CASAFARI daily for property search and property valuation. The platform allows agents to view market evolution and monitor available properties in each area in real time. This efficient approach saves time and helps agents quickly match suitable properties to client requirements.
What business gains did Patrícia Barão highlight from working with CASAFARI?
Patrícia Barão highlighted several key commercial benefits from using CASAFARI, including higher conversion rates from leads to active clients. She also noted an increase in private for-sale-by-owner (FSBO) contacts. Furthermore, CASAFARI supported substantial growth in JLL’s exclusive property portfolio while adhering to professional market ethics.
How does CASAFARI help estate agents source FSBO leads and grow their portfolio?
CASAFARI aggregates and deduplicates real estate listings across the entire market to give professionals a complete, clean dataset. Estate agents can filter private listings to locate FSBO opportunities and analyze historical property data. This structured workflow enables agencies to expand their portfolio and win exclusive listings efficiently.
Where does JLL’s residential department operate in Portugal?
JLL launched its residential department in Lisbon with a small initial team before expanding across Portugal. Today, the residential division operates in key locations including Cascais, Porto, Comporta, Oeiras, and the Algarve. This network allows JLL to cover the primary prime and resort property markets nationwide.
How has buyer demand in Portugal’s residential market evolved according to JLL?
Demand has grown rapidly among international buyers and digital nomads who value Portugal’s quality of life and remote working setup. At the same time, domestic buyers have come to represent a dominant share of residential sales. Both segments continue to drive sustained transaction volume across the country.